The Meta-Leadership Summit for Preparedness was designed for high-level decision makers in business, government and nonprofit organizations. Local host committees for each Summit helped develop the target participant list and helped invite leaders through peer-to-peer outreach. In most cases, potential participants received a save-the-date postcard in the mail, a letter signed by the host committee, an email invitation and a series of follow-up emails encouraging registration and attendance.
Participants responded to the invitations through an online registration system. As part of the registration process, they were asked questions about their organizations' preparedness concerns and interestes.
Local hosts and sponsors often formed communications subcommittees to lead media outreach. The subcommittees pursued opportunities to generate media attention before the summit to drive registration and attendance and usually invited appropriate media to attend and cover the Summit. The communications subcommittee can also contribute to social media outreach.
Who Should Attend
Why: To fill gaps in continuity of operations plans by identifying potential partnerships with government agencies and nonprofit organizations before a crisis occurs and develop a shared course of action to protect employees, businesses and the community.
Who: High-level decision makers from major businesses in the city or state where the Summit will be held are invited to attend. Leaders may represent transportation or shipping companies, hospitals and healthcare facilities, energy/utility/public works organizations, telecommunications organizations, media organizations, finance and banking institutions, agriculture and food production companies, major retailers and other major employers.
Why: Government agencies, working alone, cannot fully protect citizens in times of crisis. The Summit helps government leaders build connectivity across sectors and identify partnerships with business and nonprofit leaders to strengthen emergency preparedness, response and recovery.
Who: Leaders from local, state and federal government agencies are invited to attend the Summit. Represented organizations may include the Office of the Governor, local emergency management agencies, Department of Homeland Security, Health and Human Services agencies, Department of Agriculture, Department of Defense/Military, public safety/law enforcement agencies, state emergency management agencies, public health agencies, public transportation organizations, and educational institutions.
Why: Nonprofit organizations often have unrecognized needs and resources, connections and credibility with vulnerable populations. By becoming an integral part of preparedness planning alongside government and business leaders, nonprofit leaders can help ensure that resources are directed to where they are most needed in times of crisis.
Who: Leaders from major philanthropic/nonprofit organizations in the city or state where the Summit will be held are invited to attend. These organizations may include foundations and philanthropies, community service organizations, faith-based organizations, professional and trade associations, healthcare institutions and universities.